Website is your place to lay good informations for your customer and drive your income. So, you must develop as good as possible one. Most people would consider that a good website:
- Downloads quickly (because it does not overuse graphics and special effects);
- Has an easily understood layout so that you can find what you need quickly;
- Has a clear view of its objectives;
- Contains useful textual information;
- Is interesting to look at;
- Leads to other resources that are themselves useful;
Notice that most of these factors are much more to do with content and layout than the use of lots of complex affects. No matter how effective the website design, it won’t make any money unless the potential customer can easily find the site. Customers typically use search engines to find the resources they require. It is therefore very important that website designers understand search engines and how to get the best from them.
Customers will typically use search engines to find your website. If you design your website well, the search engines will suggest it to the customer. You still need to get the attention of the search engine and most of these tools have methods of registering websites with the search engine. The converse of this is also true. If you design your website badly and don’t register it, nobody will find it.
There is an old but true saying “If you can’t measure it you can’t manage it”. How can we measure the usage that potential customers make of a website? Web servers (the software that runs a website) keep records or logs of accesses; so there seems to be no problem in getting the information we need to manage and improve a website. Unfortunately the way in which the logs show user activity differs from server to server. In addition, the logs may be user-unfriendly in that they often display dotted-quad addresses rather than domain names. Use a suitable tools to analyse the logs and drive more traffic to your site.
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