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Know Your Audience

Designing a web site is hard enough. You spend countless hours working on how it is going to look and what cool specials effects it is going to have. You even spent hours picking out your site colors. So now what?

Now you have to promote it. But how? There are many ways. You can submit them to search engines, join a pay per click advertising program and link exchanges. Of these link exchanges are the ones most picked, mainly because they are free. But do they work.

According to the emails that keep coming into my inbox, link exchange is dead. The big search engines know what they are about. Back scratching. You link to me and I will link to you. It does not help your SEO or your quest to be #1 on Google or Yahoo. But it does give you awareness to the people you exchanged links to. And this can be helpful.

I believe there is no one way to get your site ranked number one with anyone. But I do think if you plan your strategy correctly and use all of the tools available to you, you can get what you are looking for. You designed your site and you know what your audience is looking for. You may even know where your audience is.

So just because you hear certain marketing methods are dead, don’t give up hope and sell your domain name. Use the normal process to get ranked among the big boys and use you link exchanges for awareness to you targeted audience.

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How To Style Your Text With CSS

Styling text with CSS is really simple. We can define colors, underline it, make it bold, define the font etc etc.

We will start with some basics.

First we define the html where we will be working with.

This is the text

1. Colorize your text

We can select the P tag and add some styles to it.

color:red;

}

Now our text will turn red. You can define any color code your want or choose one of the 16 standard color names. The color names are: aqua, black, blue, fuchsia, gray, green, lime, maroon, navy, olive, purple, red, silver, teal, white and yellow.

2. Define the size of your text

p {

font-size:12px;

}

You can define any font-size you want, 145 pixels is not a problem. That is, technically speaking.

3. Make the text bold or Italic

You can use the font-style property to create these effects.

Bold:

p {

font-weight:bold;

}

Italic

p {

font-style:italic;

}

4. Overline, Underline, strike-through and none

The text-decoration property is useful to create the underline and the other effects we need.

p {

text-decoration:underline;

text-decoration:line-through;

text-decoration:overline;

text-decoration:none;

}

On default, the text doesn’t have any lines at all. Except for the link. You can remove the underline by using the text-decoration:none; setting.

You see, it’s quite easy to style your text using CSS. And you can do it all in a separate stylesheet!

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